The Last Analogs were born after commercial color TV (1953) and graduated high school before Mosaic (1993), roughly spanning from Steve Jobs to Larry Page.
Last Analogs like me grew up in the dawn of the digital age, yet had plenty of experience with VHS, walkmans, card catalogs, and film before the Internet shifted the revolution into hyperlink drive.
I recently had a Last Analog moment: A holiday card I sent to a friend was returned undelivered.
He had moved and I had sent it to his old address.
It turns out I actually had the correct address filed away in an email folder — he had kindly sent it to me months earlier — and I had even tagged the email as “contact info”. Yet my address book failed to reflect it, mostly because my address book doesn’t read or process email, but rather expects me to do it.
This is an inherently Last Analog problem.
The new address books — the Facebooks and Plaxos of the world — solve the problem gracefully. On Facebook, I don’t keep my own separate copy my friend’s address; instead I keep a pointer to my friend and all his data and let him do the updating. My friend doesn’t need to email me and I don’t have to transcribe anything (or, in the early days, call and write), and repeat the same for all his friends. He updates his own information and everything else happens automatically.1
There are a ton of inherently Last Analog problems, including not knowing how much money you’ve spent in a month, how many calories you’ve burned or eaten, where your car or key or friend is, or where you are. A Last Analog could be living and working near an old college buddy and not even know it.
But perhaps the most unfortunate Last Analog problem is our impaired collective memory. Last Analogs grew up without the benefit of all the little digital trails that people now leave automatically as they go about their lives: the emails, twitters, geo-tagged photos, walls, groups, friendlists, and blogs that form a searchable, hyperlinked diary.2
For Last Analogs to catch up still requires considerable effort: for example, digging out old boxes of print photos and scanning and geo-tagging them by hand. Presumably even this process will become cheaper and easier, but in the meantime the online map view of my post-college European tour is fifteen years in waiting and counting, memories of metadata fading, and the slide show at my 20th high school reunion this spring will be only as complete as busy schedules allow.
Too bad the wayback machine doesn’t go that way back.
I guess its time to get over my First Digital envy and get to work scanning uphill both ways in the snow.
| 1Eventually, I shouldn’t have to bother with street names and zip codes either: I’ll just address the card to my friend’s unique identifier and the post office will take it to the right place. That’s assuming by then that I’m still sinfully sending cards through the postal mail. | |
| 2Even today, people delete too many gems. I encourage you to follow Randy Pausch’s advice and archive everything. |

