Sparasites on the web now somehow find it worth their while to invade ultra-specialized academic conferences. Call them splORGers. (In close analogy to sploggers).

The website focs2008.org appears to be the official home of the 49th Annual IEEE Symposium on Foundations of Computer Science. (In fact, it’s the top result for the search “focs 2008″ in Bing, Google, and Yahoo!.) Historically a few hundred people attend to hear talks like “A Hypercontractive Inequality for Matrix-Valued Functions with Applications to Quantum Computing and LDCs”.

The website appears fully functional: you can browse the entire website structure including internal links like the list of accepted papers and external links like the online registration form.

But look more closely at the lower left corner of the front page. What do you see? SPAM KEYWORDS!: “Data Recovery Dell Memory HP Memory PC RAM wow accounts WoW gold”.

WTF??!!

It turns out that focs2008.org is NOT the official FOCS 2008 conference home page. Rather, it’s http://www.cs.cmu.edu/~FOCS2008/. (Yahoo! ranks this site in second place, Bing and Google in seventh.)

This doesn’t seem like a zero-cost no-brainer automated attack. It involves identifying the appropriate domain name and mirroring another website, not as one-click as it sounds. There’s even a small sign of manual effort: the fox graphic in the upper left links to focs2007.org rather than 2008, as in the original. And of course there’s the cost to register and host the domain.

So why bother? Clearly, the perpetrator is not expecting real people to click on the spam links. At it’s peak, about as many people searched for “focs 2008″ as for “pennock” and the offending links are fairly obscure. This is most certainly about siphoning link juice from seemingly legitimate .orgs that search engines trust.

But can that benefit really outweigh the cost? Again and again I simply fail to grok the economics of spam.

SplORGers have also set up camp at focs2007.org and ioi2008.org. Curiously, focs2009.org has a more transparent yet still head-scratching disclaimer.

Today, I stumbled onto a similar spamfiltration on mortgagepoints.com, the first external link on the Wikipedia definition of mortgage points, prompting me to finally write this post. Look what our ultra open web has wrought!

Last week several readers notified me that my rss feed on Google Reader was filled with spam (”Order Emsam No RxOrder Emsam Overnight DeliveryOrder… BuyBuy…”).

The strange part was, the feed looked fine when accessed directly on my website or via Bloglines. Only when Google requested the feed did it become corrupted, thus mucking up my content inside Google Reader but not on my website.

(Hat tip to Anthony who diagnosed the ailment: calling curl http://blog.oddhead.com/feed/ yielded clean output, while the same request masquerading as coming from Google, curl -A ‘Feedfetcher-Google; (+http://www.google.com/feedfetcher.html; 10 subscribers; feed-id=12312313123123)’ http://blog.oddhead.com/feed/, yielded the spammed-up version.)

In the meantime, Google Search had apparently deduced that my site was compromised and categorized my blog as spam. Look at the difference between these two searches. Nearly every page containing the query terms, no matter how tangential, takes precedence over blog.oddhead.com in the results. [2009/06/23 Update: This is no longer the case: Apparently Google Search has reconsidered my blog.]

So began a lengthy investigation to find and eradicate the invader. The offending text did not appear anywhere in my WordPress code or database. Argg. I found that my plugins directory was world-writeable: uh oh. Then I found a file named remv.php in my themes directory containing a decidedly un-automattic jumble of code. Apparently this is an especially nasty bugger:

I’ve never seen a hack crop up with the tenacity of “remv.php” tho. Seriously, it’s kind of scary.

I’m still not sure how or even if an attacker used remv.php to corrupt my feed in such a subtle way. I decided on surgery by chainsaw rather than scalpel. I exported all my content into a WordPress XML file, deleted my entire installation of WordPress, reinstalled WordPress, then imported my content back in. I restored my theme and re-entered some meta data, but I still have many ongoing repairs to do like importing my blogroll and other links.

The attack was clever: a virus that sickens but does not kill the patient. The disease left my web site functioning perfectly well, making it less likely for me to notice and harder to track down. The bizarre symptom — corrupting the rss feed but only inside Google Reader — led Chris to wonder if the attacker knew I was a Yahoo! loyalist. That seems unlikely. I don’t think I have enemies who care that much. Also, the spammy feed appeared in Technorati as well. Almost surely I was the victim of an indiscriminate robot attack. Still, after searching around, I couldn’t find another example of exactly this form of RSS feed “selective corruption”: has anyone seen or heard of this attack or can find it? And can anyone explain why?

What did I learn? I learned to listen to Chris and not make him mad.

I also found a bunch of useful WordPress security tips, resources, and plugins that might be useful to others including my future self:

• WordPress, remv.php and you
• 3 must apply security tips for WordPress
• Hardening WordPress
• 5 plugins to keep WordPress secure
• Anatomy of a WordPress hack (”The kicker? All these sites were on Dreamhost.”)
• Did your WordPress site get hacked?
• DreamHost: Troubleshooting hacked sites
• Dealing with a hacker on DreamHost
• Docs on WordPress feeds
• AskApache plugin to display all the internal WordPress URL rewrite rules (example use) (I couldn’t discern how to interpret the output)
• WordPress exploit scanner plugin (I didn’t use after this question spooked me)
• Secure WordPress plugin
• AskApache password protect plugin

Some say everything’s bigger in Texas (most vociferously Texans). They haven’t been to India. My talk is part of Yahoo!’s Big Thinkers India series — four talks a year from (so far) Yahoo! Research speakers. If the Thinking isn’t Big, the crowds certainly are — the events can draw close to 1000 attendees from, apparently, all over India. Duncan Watts says its the largest crowd he’s spoken too; me too. This time they disallowed Yahoo! employees to attend the main event and the hotel ballroom still filled to capacity.

Here is a linked-up version of my journal entry for the trip, a kind of windy and winded thank you letter to Bangalore. If you’re not interested in personal details, you might skip to Thoughts on Bangalore.

Getting there

The Philadelphia airport international terminal is dead empty. I breeze through security — the only one in line. I’m inside security two hours early thinking that either the recession is still in full force or traveling internationally on a Monday night out of Philadelphia is the best ever. Maybe not. Get on plane. Wait two hours on tarmac. Apparently a two hour layover isn’t enough leeway on international flights. Miss my connecting flight in Frankfurt by a few minutes. Team up with a fellow passenger in the same boat. We are rebooked via Dubai. Fly directly over Bagdad. Dubai is an impressive airport. Endless terminals lined with upscale shopping. Packed with Asians, Europeans at midnight and beyond. From there, Emerites Air to Bangalore. Only 9 hours behind schedule. Sneezing fits begin after 28 hours of airplane air.

Day 0: Yahoo! internal practice talk

Driver right there outside baggage claim, nice guy. Takes me to hotel. Over an hour. Traffic. Time for shower, NeilMed nasal rinses (bottled water), Sudafed, but not sleep. Call home. Yahoo! Messenger with Voice doesn’t roll off the tongue like ‘Skype’, but it rocks. Super clear and dirt cheap. Lauren and the girls are so sweet. Miss them. To Yahoo! office. Meet Anita, Mani. Time for Yahoo! internal version of Big Thinkers talk. Nose is still running. Drips and wipes during my talk. Talk goes well but I run out of time for prediction market section and this seems what people are most interested in. I’m glad I had the practice run to work out the kinks and rebalanced the talk. Back to hotel. Call home again for a recharging dose of home. I missed Ashley’s graduation from pre-school: she did great: they sang six songs and she knew them all. She was dressed up in a yellow cap and gown. I’m upset I had to miss such an adorable milestone but am proud of my little girl (and dismayed she is rapidly becoming not so little!). More NeilMed. Room service. (Called “private dining” here — sounds illicit.) Sleep! For a few hours at least. Wake up in the middle of the night since it’s NY daytime. Finally get back to sleep again.

Day 1: Meetings

Hard to wake up at 9am = midnight. Shower. Feel 1000% better. Driver takes me to the Yahoo! office. It’s in a complex with Microsoft, Google, Target, Dell, and many other US brands. Once you’re inside it’s like every other Yahoo! office except the food — built essentially to corporate spec. Meet with Anita, Raghu, and Rajeev: go over PR angles and they brief me on the media interviews. These guys and gal are on top of things. Meet with Mani and her team: great group. Skip intern pizza talks because I can’t eat cheese, going for the cafeteria instead. Mistake. Order a veggie grill thinking that since it’s grilled, it’s cooked enough. I only take a few bites of this before thinking it’s too risky. I eat some bread and Indian mixtures. Not sure what the culprit is but something doesn’t sit well in my stomach. Give prediction markets portion of my talk to a few interested people in labs. Very sharp group. Meet with Dinesh and Sachin, their intern, and one other. Interesting work. Meet with Chid and Preeti on Webscope. Back to hotel. Call Lauren. Good to hear her voice. Ashley wants to say hi. She’s so adorable. She finds it hilarious that I am about to have dinner while she is eating breakfast. I can hear her laughing uncontrollably at the thought. Sarah says hi too and even ends our conversation without prompting with a “bye, love you”. I go down to the restaurant for dinner. Have a chicken Indian dish with paratha (is it lachha paratha?) bread. Spicy (sweat inducing) yet so delicious. The bread is fantastic — round white with flaky layers. Back to room. TV. CNN. CNBC. ESPN. Hard to sleep. There is an incredible thunderstorm with torrents of rain. I open my balcony door briefly to catch its power. I find out later that monsoon season is just beginning. I also find out that it rained so hard and so long that the roads flooded to the point of becoming impassible. In fact, Anita, the Bangalore PR lead, had a near-disastrous experience in the rapidly flooding streets on her way home and had to turn back and check into a hotel before going home briefly in the morning and then back to Yahoo! for our am meeting. Finally get to sleep.

Day 2: My talk!

Hard to wake up at 8:30am too. Talk’s today! Nerves begin. Media interviews are first! Even worse. Turns out they went fine. Two nice/sharp reporters, especially the second one who really knows her stuff and spoke to us (Rajeev and I) for 1.5 hours. She’s especially interested in the prediction market stuff since that is something new. She may write two articles (for Business World India). Lunch, then a bit of time to rest and freshen up. Stomach is not doing well. Pepto to the rescue. Back down to lobby. They take my picture in the courtyard. Then into the ballroom. Miked. Soundchecked. They accept a final last minute change to my slides: hooray! Room starts filling. 100 people. 200. 300. Now 500. It’s time to start! Rajeev gives a very nice intro. I walk up the stairs onto the stage. I’m miked, in lights, speaking in front of 500 people expecting a Big Thinker. Here I go! “Four score and seven years…” Ha ha. Actually: “Thanks Rajeev, and thanks everyone for your time and attention. I am happy and honored to be here. I’m going to talk about trends in automation in the economy…”

65 minutes later “Thank you very much.” Applause. I think it went well: one of my better talks. I covered everything, including the prediction market stuff. It turns out, like at Yahoo!, and like the journalists, the audience is more interested in prediction markets than advertising. Lots of questions. Some I follow, some I can’t parse the words, others I hear the words but just don’t understand. I do my best. Several people mention they follow my blog: gratifying. After the official Q&A session ends, there is a line up of folks with questions or comments and business cards. It’s the closest I’ll ever be to a rock star. A handful of people wait patiently around me while I try to get to everyone. Eventually the PR folks rescue me and take me to a “high tea” event with Yahoo! Bangalore execs and some recruiting targets. Relief and euphoria kick in. It’s over. I talk with a number of people. I make my exit. Private dining. Call home. Lauren has explained to Ashley that I am on the other side of the world, so when she has the sun, I have the moon. So I can hear Ashley asking in the background, “does Daddy have the moon?” I do. She can’t stop laughing. A repeat of game 6 of the Stanley Cup is on Ten Sports India. I watch it, getting psyched for Game 7. I check online for Ten Sports schedule. Game 7 will be on at 5:30am! I can’t miss that! Set my alarm. Try to sleep. Can’t sleep. Try to sleep. Can’t sleep. Try with TV on. Can’t sleep. Try with TV off. Can’t sleep. Finally fall asleep… Alarm!

Day 3a: Penguins win the Stanley Cup!

Really hard to wake up at 5:30am. Actually maybe not quite as hard since it’s 8pm in my head. Game on! Nerves are racked up. Can’t sit down: bad luck. Pacing. No score first period. Tons of commercials, all for Ten Sports programming: wrestling, cricket, tennis. Every commercial repeats three times. Is period two coming? Yes, it’s back on! Pens score first! Fist pumping and muted cheering. Can they really do this? No sitting rule in full effect. Pacing. Pens score again! Talbot second goal. Wow, is this real? Can it be? Don’t think about it yet. Don’t celebrate to soon. Plenty of time left. Period two end at 2-0. Unbelievable. All the same commercials come back, three times each. Period three begins. Stand up. Pace. Clock ticks. Pens are playing too defensive: not taking shots, just throwing the puck out of their zone. This isn’t good. Detroit is getting tons of chances. Fleury is awesome. Five minutes left. I let myself think about winning the cup. Mistake! Detroit scores! It’s 2-1! Nerves are ratcheted up beyond ratcheting. I think about it all slipping away. How awful that would feel. If Detroit ties it up, imagine the let down, the blown opportunity. Clock ticks. More chances. More saves. More defense. It’s working! Detroit pulls their goalie. Pressure. Final seconds. Faceoff in our zone. Detroit wins control. Shot. Rebound. Right to a Red Wing — Nick Lidstrom — in perfect position. He shoots. Fleury swings around. He saves it! It’s over! Pens win the Cup! Super fist pumping, jumping around, dancing, muted cheering. They did it! How amazing it feels after last year’s loss to the same team. After falling behind 2-0 and 3-2 in the series. They came back! A delicious payback with the same but opposite script as last year: a two goal lead cut in half in the waning minutes, a flurry of attempts at the end including a few-inch miss of the tying goal in the last seconds. These guys are young and have the potential to rule hockey for several years if they’re lucky. Mario Lemieux is on the ice. How sweet. Twice as player, now as owner, the one who saved hockey in Pittsburgh. What a year for Pittsburgh sports! Two nail biter games, two comebacks, two championships. City of Champions again. Too bad the Pirates have no shot to join them in a trifecta. Back to sleep.

Day 3b: Sightseeing

Phone rings at 11am — my driver is here. Off to do some whirlwind sightseeing. Everyone here who finds out I have a day off recommends I leave Bangalore — Bangalore is just not that nice, nothing really to see, they say. They all recommend Mysore, 3.5 hours away, but that is too far for my comfort level given that my flight is late tonight and it’s supposed to thunderstorm. We start with some souvenir shopping on “MG Road”. My driver takes me to a store and waits in the car outside. I walk in an instantly there are people greeting me and showing me things. One aggressive man takes over and remains my “tour guide” through the whole store. The fact that I reward his aggressiveness by following along and eventually buying stuff will only bolster him to do more of the same in the future. Annoying but clearly it works. I do negotiate him down, but I leave still feeling I didn’t bargain hard enough and with a bit of distaste in my mouth that I fueled and validated the pushy tactics. Next we drive past parliament and the courthouse. Impressive, large, old buildings. But I can just gaze and take photos from the car — can’t go inside. Next we drive past Cubbon Park — tree lined paths and flower gardens in center city. Next is ISKCON temple. But it’s closed. So one more round of shopping at a place called Cottage Industries. I’m wary given the last experience, but go anyway. This one is better. Again one person escorts me around but I feel less pressure. Plus I’m more prepared to say no and negotiate harder. I leave with what seems like a fair amount of value in goods. I recommend Cottage Industries to future visitors: more professional, more familiar (items have price tags), lower pressure, greater variety, and higher quality than at least the first shop I visited. Now we’ve killed enough time and the ISKCON temple is open. It’s a giant Hare Krishna temple. The parking lot is full. I tell the driver it’s ok — we don’t need to go. He says “you go, you go”. “Ok” I say. We drive around again to the same full parking lot. The attendant waves at us to leave, blowing a whistle. My driver is talking to him. They are talking quite heatedly. The attendant in his official looking uniform is waving us on vigorously. Although I can’t understand the words, he is clearly telling us the lot is full and we must leave immediately — we are holding up traffic. My driver is getting more insistent. They are yelling back and forth. I have no idea what he says but it works. The guard let’s us in. Meanwhile another car sees our success and tries to argue his way in too but to no avail. I ask my driver what he said: he simply replies “don’t talk”. Indeed once we’re in, there is an empty spot. We put all my bags in my suitcase in the trunk and cover my backpack. We take off our shoes and my driver leads me to the temple. He knows the back entrance and is guiding me to cut in front of lines everywhere. We walk past the main attraction: the altar with some people on the floor worshiping. Then the line weaves past a gift shop of course: I buy a crazy looking book (Easy Journey to Other Planets). We need to kill some time. We go to the gardens again to walk around. We walk into the public library. Most books are in English. Most seem old and worn. The attendant says the library is 110 years old. We start walking through the garden but I am paranoid about mosquitoes/malaria so we turn around early to return to the car. We go to UB City where I meet Rajeev. It’s a thoroughly modern office tower half owned by Kingfisher of Kingfisher Airlines. The building is full of high-end shopping like almost any upscale western mall with all the same brands. Here is the Apple Store. Here is Louis Vuitton. We have dinner at an Italian restaurant that could be anywhere in the western world, owned by an Italian expat. The only seating is outside and I remain worried about mosquitoes but don’t see any. The food is good and the conversation is good. This place is the closest I’ve seen of the future of Bangalore. In the center of town, a gorgeous building filled with gleaming shops and tantalizing restaurants and bars, with apartments and condos within walking distance, and a palm-tree-lined street leading to the central town circle and the park. As Rajeev says, though, whereas New York has hundreds of similar scenes, Bangalore has one. For now.

Thoughts on Bangalore

Bangalore is a city of jarring contradictions, a hard-to-fathom mix of modernity and poverty. Signs with professional logos and familiar brands are set askew on dilapidated shacks and garages lining the road. While many live on dollars and day and others beg, the majority are smartly dressed (men invariably in button-down shirts), have mobile phones, and are intelligent and friendly. There are gleaming office towers indistinguishable from their western counterparts, yet a strong rain can flood the roads to the point of become impassible for hours and day-long blackouts aren’t uncommon. Many billboards are in English, sporting familiar brands and messages. Others, like sexy stars promoting a Bollywood film, are entirely familiar, English or not. Others are impenetrable. Still another advertises a phone number to learn why Obama quoted the Koran.

BMWs and Toyotas join bikes, motorcycles, pedestrians, aging trucks and buses, and colorful open-air motorized rickshaws in a sea of disorganized line-ignoring sign-ignoring traffic. People drive here the way New Yorkers walk sidewalks: weaving past one another in a noisy self-organized tangle that somehow — mostly — works. You can eat outside in a restaurant bar next to upscale shops, a fountain, and smiling yuppies, yet worry that a malaria-infected mosquito lurks nearby or that a washed vegetable will turn a western-coddled stomach deathly ill. When two people ride a motorcycle, as is common, only the driver wears a helmet — the passenger clinging on behind does not: new and old rules on display atop a single vehicle. And the traffic. Oh, the traffic. Roads are clogged nearly every hour of every day. My Saturday of sightseeing was as bad or worse than weekday rush hour. The extent of congestion itself illustrates Bangalore’s two faces: so many people with youth (India is one of the youngest countries in the world), energy, purpose, and the means and intelligence to accomplish it overtaxing a primitive infrastructure. Buildings are going up according to western specs, but under old-time rules where corruption reins and bribery is an accepted fact of life by even the western-educated aspirational class (about 20% and growing, according to Rajeev).

Thoughts on Yahoo! Labs Bangalore

The folks I met are impressive. Rajeev has done a great job hiring talented, driven folks. Mani’s group of research engineers is fantastic. One is headed to Berkeley for grad school and asks great questions about CentMail. Another proposes an attack on Pictcha. Another (Rahul Agrawal) has read up deeply on prediction markets, including Hanson’s LMSR.

Thoughts on the Yahoo! Big Thinkers India program

The whole event was organized to precision. Anita, the PR lead, was incredible. I especially appreciated the extra “above and beyond” touches like having someone pick up Yahoo! India schwag for my family and send it to my hotel after I forgot: so nice. Raghu, who arranged the media interviews, is supremely organized and on top of his game. The fact that the event draws such a large crowd shows that there is great thirst for events like this in Bangalore. I’m not sure whose idea it is, but it’s a brilliant one: great marketing and great for recruiting.

Thank you Bangalore

In sum, thanks to the people of Bangalore for a fascinating and rewarding trip. Thanks to Rahul at the travel desk whose instant replies about the driver arrangements calmed my nerves on the stressful day of my departure. Thanks to the Yahoo! folks who arranged and organized my talk, and the Yahoo! Labs members for seeding an exceptional science organization. Thanks to my driver who got me everywhere — including into full parking lots, back entrances, and fronts of lines — with efficiency, safety, and a smile (when I tipped him, I tried to think wwsd: what would Sharad do). Thanks to those who attending my talk and whom I met afterward: it’s gratifying and invigorating to see your level of interest and enthusiasm (and your numbers). And thanks Bangalore chefs for keeping any stomach upset relatively mild and brief.

At the airport on the way out, the flight is overbooked and they are offering close to US$1000 plus hotel to leave tomorrow. Not a chance. It’s been fun and an adventure but my nerves are on high and I miss my family: it’s time to make the 20+ hour journey home.

Second, each session was organized with two presentations followed by a lengthy review given by a “discussant”, usually a senior member of the community. I found the format useful: the discussant highlights the main points of the papers in a different voice, helping to reinforce the message, and provides some of their own opinions and insights. The main drawback is that covering two papers takes a full hour and a half, with almost no time for questions and discussion from the audience.

Luckily, even though some of the rituals were foreign, the language was familiar. It so happens that economists and computer scientists speak a remarkably similar dialect of math. Those of us working on market design are especially close: we inhabit similar circles at meetings, universities, and now industry labs (”mini universities” according to Susan Athey) like Google, Microsoft, and Yahoo!, and even co-author papers. Al Roth may have inadvertently suggested why. He encourages thinking of economics as engineering. Computer “science”, like the design branch of economics, seems less science than an amalgam of math, engineering, and art.

So when Nick Jenkins, founder of Betcha.com, calls a proposed Washington State law the “Kill Betcha.com Act”, certainly he must be exaggerating, paranoid or both, right?

Actually not. I read the bill, and indeed its sole purpose seems to be to redefine gambling so as to make Jenkins’s company illegal.

First some background. About two years ago, Jenkins, a crazybrilliant lawyer turned entrepreneur, started Betcha.com in Washington State, where gambling is illegal. Betcha.com was a peer-to-peer betting site with a huge caveat: losers didn’t have to pay if they didn’t want to. Because they weren’t necessarily risking money, they weren’t gambling. The Washington State authorities were not amused; they raided the company and jailed Jenkins & co, even extraditing them to Louisiana over seventy cents.

Then, in February 2009, the tide began to turn. Reversing a lower-court decision, the Washington State Court of Appeals vindicated Jenkins and his business model: Honor-based betting was not gambling. The former lawyer had done his homework well and, sure enough, was right all along.

So, some Washington State politicians decided to put the honor back into gambling. They proposed to redefine a bet as risking money on the understanding that you “will or may receive something of value” if you’re right, adding in the crucial two new words “or may”. So far, two attempts to pass the revised wording have stalled, keeping hope alive for an eventual resurrection of Betcha.com.

Apparently Washington State has a history of extreme positions on gambling, including outlawing writing about or linking to gambling websites, despite the standard hypocrisies of supporting state lotteries, horse racing, and Indian casinos.

Jenkins’s new mission is to keep the governor who turned him over to Louisiana authorities off the Supreme Court should Obama nominate her. Christine Gregoire couldn’t have gained a more tenacious and law-savvy enemy.

Thank you Nick Jenkins for continuing to fight when most would have given up long ago. Your hard work and sacrifice brings desperately needed clarity to gambling laws and paves the way for US gamers to someday get the products they want.

I told the audience that they could learn more by searching for “cftc yahoo google” in their favorite search engine, showing the Yahoo! Search results with MidasOracle’s coverage at the top.²

It turns out that was poor advice. 63.7% of the audience probably won’t find what they’re looking for using that search.³

If some search engines don’t surface the MidasOracle post, I’m hoping they’ll find this.

And back to the effort to guide the CFTC: I hope other people and companies will join. The CFTC’s request for help itself displays a clear understanding of the science and practice of prediction markets and a real willingness to listen. The more organizations that speak out in support, the greater chance we have of convincing the CFTC to take action and open the door to innovation and experimentation.

First, I actually failed my own challenge. If I had stickKed it, I’d be stuck with a bill. I missed the March 9 deadline by 5 hours and 3 minutes. I woke up on March 10 in a hotel room with the sudden horrible realization that I “was fail”. I quickly published a post, ending with a quip suggesting that according to Hawaii Standard Time I had a full 53 minutes to spare. Even though every other day comes every other day (for most people an easily recognizable pattern) I somehow simply forgot. I did end up meeting the other fifteen deadlines according to my actual time zone. There’s always next year.

The exercise was absolutely worthwhile for me. I published several posts that were idling in my idea file, where I’m sure they’d remain if it weren’t for the impetus of forced deadlines. As of today, quantcast says my traffic has gone from 700 to 1,900 people per month, my site ranking from the high millions to 686,628. Google Reader says I have 416 subscribers and impressively clocks my posts/week at precisely 3.5.

I also rushed a few wonder bread posts toward the end. Dear reader: on balance do you think my blog was better during this version of March Madness?

Money Conciousness — one of four other bloggers who participated in woblomo as far as I can tell — says “I don’t think I will ever do this again in the future”. I definitely plan to. I believe it was nearly the perfect length and pace: just enough to serve as a prod to clean out the “easy” posts from my queue and force a few wingits, without leaving me completely bankrupt. I wouldn’t want to keep up the pace every month, but I could easily see doing it twice a year instead of once.

The meme “woblomo” has reached 9,430 places around the web, including the The Monthly Newsletter of the Lansing Junior Chamber of Commerce. Not exactly “wisdom of crowds” fame, but not bad.

My favorite quote about woblomo was from Anthony Towns:

Via David Pennock, who is apparently of the view that if something’s worth doing, it’s worth registering the domain and turning it into a worldwide phenomenon. And hey, why not?

Apparently so. Just wait until I get around to explaining freeralph.com.

‘Digital’ means everything and nothing at once. And that’s the point. Music is digital. Movies are digital. Books, news, commentary, communication, ideas, and sexuality are all digital. Even money is digital. Characterizing something as digital conveys no information precisely because most anything can and will be digital. From television to telecom, from Hollywood to Madison Avenue, the transition to digital will take down giants and crown new kings.

Why does digital matter to media? There are three reasons: convergence, copying, and control.

Convergence. Because all content and communication are digital, the delivery mechanism no longer matters. You don’t need a TV to watch television programs. You don’t need a phone to talk to a friend. You don’t need a fax to get faxes or a CD player to hear CDs. All you need is a machine that understands digital and a communications system that carries digital. Today’s best devices for understanding and communicating digital are, respectively, the computer and the Internet. That’s all you need. Tomorrow’s TVs may look and feel and act much like today’s TVs, but rest assured they will be computers in disguise, and they will be connected to the Internet. There’s no inherent reason why Friends should be watched on Thursdays at 8pm on NBC interspersed with commercials. It can, should, and will be watched at the viewer’s leisure, uninterrupted. There is no reason that the biggest “television” phenomenon of 2008 won’t be seen on Yahoo!, for example. [In hindsight, this example was wildly optimistic -- and YouTube/2020 now seems more likely -- though in 2008 viewers flocked to Yahoo! for the Olympics, the election, and short-form video.] Notions of channels and schedules will be virtually meaningless. We already see this happening with DVRs like TiVo, and the blurring will continue with computer/TVs providing access to movies, music, your photo album, weather, news, and the Web. Cable, phone, and satellite companies are providing Internet access. Internet portals and Internet providers are delivering phone calls, movies, TV shows, [radio,] and email all over the same wires [and wavelengths].

There is now, and will continue to be, fierce opposition to convergence from established players. Cable companies objected vehemently to allowing local stations onto satellite TV. Broadcast networks fear TiVo. The Recording Industry Association of America (RIAA) is in a state of panic panicked, suing everyone in sight, including their own customers. Lobbying and lawmaking will slow convergence, but the changes are all but inevitable. While the RIAA and groups like it scramble to rearrange deck chairs on the Titanic, opportunists are busy building entirely new ships.

Copying and Control. Once a piece of media content—whether it is a song, a movie, or an article in a scientific journal—is converted into digital ones and zeros, it can be copied (perfectly) and distributed at almost zero cost. Given the decentralized nature of the Internet and the vagaries of international law, once a piece of content escapes there is almost no reining it in. Current media business models rely on tight controls. Control of scheduling. Control of delivery and distribution. Control of store shelves. Control of artists and content creators. Control of consumers’ attention. But digital content resists nearly all attempts at control. Software and hardware copy-protection schemes are hacked or circumvented. High-quality analog copies of digital content are simply impossible to stop. Artists can self-publish their work and distribute it worldwide. Consumers can suddenly find content that’s not broadcast at primetime or placed at eye level in the store.

Note that digital does not mean the end of marketing, influence, and celebrity. Capturing the public’s interest and attention are still necessary. A self-published song does not magically attract listeners. Talent, personality, advertising, branding, and social forces will still play large roles in driving media success in the digital era. But convergence means that any number of players can provide the marketing and distribution needed, breaking current oligopolies, and almost certainly benefiting artists and consumers alike. Successful business models for the next generation of media companies must address the loss of control on all three fronts: content, artists, and consumers. Content will be copied. Artists will self-publish and shop for marketing services. Consumers will view what they want when they want to.

The New Business of New Media

Media is certainly not dead. Certain aspects will probably never change. People yearn for good stories, for entertainment, for escapism, for information. People flock to charisma and celebrity. People communicate insatiably. From a business perspective, there is undeniable value in having and holding the attention of a number of people.

Although the face of tomorrow’s media is impossible to predict, certain sectors are poised to benefit enormously from the emergence of digital, or are at least less susceptible to its problems.

Here are some winning strategies:

Embrace convergence. Convergence offers almost limitless flexibility in delivering and customizing content. Sports fans can watch an event from any camera, watch real-time animated renderings allowing absolute viewer control, interact with video games with parallel story lines, or chat with other fans. News broadcasts can allow viewers to examine any topic to any depth. Toys can react to signals embedded in Saturday morning cartoons. Consumers can create customized “channels” delivering content tailored to their needs and whims. Companies that capture the voicexyz-over-Internet market will be big winners in the new-media world.

Embrace copying. There is no doubt that a large part of the business value of media lies in its ability to influence (usually via advertising), which in turn benefits most from widespread adoption. For a business built on influence, free and unfettered copying should be encouraged rather than litigated. Not everything has to be free. In some cases, people will pay to get content faster. Live events are the most obvious situation where copies are less valuable than originals. People may pay for live feeds of sporting events, for example. In many cases, people will pay for higher-quality content, for example higher-resolution movies or better-sounding music. For example, with a good digital rights management system, pristine digital copies might be sold for a small premium, even while slightly tarnished analog copies (which are essentially unstoppable) proliferate. People may pay a premium for convenience, anonymity, quality assurance, or to obtain versions stripped of commercial messages. Clearly delineated commercials are a problem in a world where time shifting and copying are prevalent: people will simply skip commercials. So commercial messages must be embedded directly in the content, using product placement or endorsements.

Real-time gambling offers a natural source of revenue for sporting events and other live events. Real-time gambling is spreading quickly throughout the UK and Europe, where it is well regulated and taxed. Real-time gambling offers a situation where live feeds are essential, and copies less damaging. In fact, wide dissemination of copies could be valuable as a marketing device to drive interest in the live events and concurrent gambling services.

For Battier, every action is a numbers game, an attempt to maximize the probability of a good outcome. Any single outcome, good or bad, cannot be judged in isolation, as much as human nature desires it. Actions and outcomes have to be evaluated in aggregate.

Michael Lewis is a fantastic writer. Battier is an impressive player and an impressive person. Houston is not the first and certainly not the last sports team to turn to data as the arbiter of truth. This approach is destined to spread throughout industry and life, mostly because it’s right. (Yes, even for choosing shades of blue.)

Also check out the hand drawn figure and the advertisement at the end:

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