In late 2010, I began talking to a very early-stage startup named Slipjockey, based in Salt Lake City. When we first started corresponding, Slipjockey was little more than a good idea coupled with some very basic technology and passionate co-founders. In the time since, Slipjockey has taken appropriate steps to bring their concept to market, including securing a favorable legal opinion and filing a patent for their technology.
The core concept of Slipjockey is ingenious. It’s a marketplace for buying and selling Las Vegas bet slips. The process starts when someone makes a bet at a licensed Nevada race and sports book. If he or she wants to sell the bet slip for whatever reason — suppose the predicted team is winning in a landslide at halftime and the slip has doubled in value — they can log onto Slipjockey and list it for sale. Another Slipjockey user may agree to buy it. The buyer takes ownership of the bet slip and he or she can keep it or resell it again to another Slipjockey user, etc. The final owner of any bet slip is paid in full directly from the sports book that originally issued the ticket.
Real-time trading on Slipjockey is similar to the action on betting exchanges like Betfair. The key difference is that all wagers must originate from a licensed Nevada race and sports book where gambling is legal.
The Slipjockey business concept grew from the notion that handicappers should have an option other that win, lose, or push. Slipjockey provides that fourth option by enabling handicappers to terminate their outcome risk, locking in a gain or avoiding a total loss prior to the end of the event. With the growth in live betting (aka “in-running betting”) around the world, and in Las Vegas courtesy of Cantor Fitzgerald, it’s clearly an option that people want.
Initially, Slipjockey is focused on launching with coverage of US football, tennis, and golf before expanding into other sports.
I’ve spoken mainly with Ryan Eads and his brother Rory, two of the co-founders. They are smart, well spoken, and tireless entrepreneurs. I have every expectation that, to the extent this idea has wings — and I believe it does — they will make it fly.
The first question you’re likely to ask is: is this legal? Indeed, that’s the first question I asked Ryan. As a pre-condition to launching, he secured a legal opinion from a former Nevada Gaming Control Board attorney that says, in effect, that because bets originate in Las Vegas and are ultimately paid out in Las Vegas, the Slipjockey exchange is legal. The attorney’s opinion is just that: an opinion, and not a guarantee. But it is convincing and credible. Certainly Slipjockey users are safe.
Currently, Slipjockey is inviting users to participate in a soft launch for trading National Football League games. To participate, create a profile at www.slipjockey.com and send an email to info@slipjockey.com. Mention that you read my blog post and I’m sure they’ll send you an invitation containing all the details if they have spots remaining.
On Intrade CEO John Delaney's death
A few words on the tragic death last May of John Delaney, the founder and CEO of prediction market company Intrade. John died near the peak of Mount Everest, climbing toward one of his life’s dreams and leaving behind a wife and three children, including one born only days before he died that he never met.
John founded Tradesports, a pre-cursor to Intrade, in 2000. Eventually, the non-sports contracts on Tradesports where spun off as Intrade, and Tradesports was shut down in 2008, in hopes of obtaining U.S. regulatory approval. I remember marveling at the technology, featuring ajax-ian magic like push updates — new bids appeared and filled bids disappeared live in a flash of color — well before its time, before we even knew what to call it.
The prediction market community embraced John, and John them. John was happy to take academics’ quixotic market ideas — like combinatorial markets, decision markets, merger markets, tax markets, or search engine markets — and float them on Tradesports or Intrade, and share back data for academic studies. I remember when we learned a Director at Intrade would speak at the first Prediction Markets Summit in 2005, we were thrilled to hear from a pioneer and innovator: one of the “big guns”. Chris Hibbert asked, “isn’t Tradesports the largest prediction market in the world?” It was hard to say: in a way, yes, it was and still is the largest market widely identified with the adjective ‘prediction’, but of course it depends how you define it: does Betfair count? Vegas? Stock options? If I recall, John himself spoke remotely at the second PM summit in New York.
Intrade became the prototypical example of a prediction market, mentioned in almost every academic paper on the subject. In 2008, Betfair, a goliath to Intrade’s David in terms of revenue and profit, got so annoyed they lashed out and sent the following attack on Intrade and defense of their own service dubbed Betfair Predicts (now shuttered):
I don’t believe I met John in person, but he and I emailed a bit, and beyond being whip smart and a fantastic entrepreneur, John was simply an incredibly nice guy. He kept repeating, at the end of nearly every email, that I must come to London so we could meet and have a beer. Talking to others, it seems I am far from alone in this standing offer from John. On the original prediction market mailing list, John Delaney was always the peacemaker: always diplomatic and rising about some surprisingly testy exchanges. He always spoke to raise the prominence of the field as a whole, ahead of his own interests with Intrade, not only believing but acting on his belief that “a rising tide lifts all boats”.
John didn’t seem like the type to seek out risk for the simple thrill of it; rather, he took calculated risks in business and life to progress. His success at work and at home attest to this. In hindsight, it’s easy to say he calculated wrong in attempting to climb Everest, but especially among prediction market proponents we know that decisions cannot be evaluated in hindsight. Decisions must be judged based on the information available at the time the decision is made. My guess is that John knew the risks and felt the climb was a gamble worth taking in an effort to achieve a long-standing goal and to accomplish a feat few others on the planet can claim.
John, you will be sorely missed, but your legacy lives on at Intrade, in the prediction market community, among your family and friends, and in the business world, sadly and suddenly now missing one of it’s great entrepreneurs with a spirit of adventure.